Even the big guns get it wrong

I recently had a meeting with a blue chip company who had discovered that only three percent of people who landed on the brochure request page were ordering one. Why was this? Simply put, it was because the design of the page was not optimized to encourage brochure requests. The layout was unattractive, the process was unnecessarily lengthy, and the users would often loose interest well before they had even seen the form requesting there personal information.

Google Optimizer - The key to conversions

Google Optimizer is a tool which helps you test key pages for traffic conversion. This testing enables you to display different page variations to find out which provides the most conversions or to use Google’s terminology, converted goals. The process is called A/B testing and all businesses who take online marketing seriously use it and find its results indispensable. Even large online companies such as Amazon, are known to make minor tweaks to key pages such as they’re order placement page, to ensure the best rate of conversion.

Here are a few tips to remember when creating call-to-action pages:

• Write the key marketing message you want to put across, and make sure everyone can see it
• Keep the page layout simple and attractive
• Try to keep forms and call-to-action elements 'above the fold'*
• Create several page variations
• Use Google Optimizer to find out which page variation creates the most conversions

Contact Si Davies web design to create page variations and find out key data which will help you win new customers.

*'Above the fold' is a term which used to be applied to Broadsheet newspapers, literally meaning all the content above the fold of the newspaper. This term can also mean the visible content on a screen before the user has to scroll down the page.